Spotlight Makes NY Connection
Taking viewers from Boatswain's Beach to the Big Apple, this week's GIS Spotlight show focuses on tourism promotions and cultural exchanges.
The operations of the Department of Tourism's (DOT) New York office and the scope of promotion initiatives in the North American market will both be highlighted in the latest local TV show. Guests will explain why Cayman remains a prime travel destination, especially for those seeking resort vacations, and for specialty trips and family getaways.
With the northeastern section of the United States deemed an 'especially affluent, but pampered' region, many residents shrink from the area's extreme winters, and consider a Caribbean trip to be the ideal Christmastime break.
Convenient and direct air flights to their destinations are a major consideration for such travelers and Cayman Airways' nonstop New York flight has a major influence on determining destination choice. The reasons tourists fly south - whether in winter or otherwise - are diverse, ranging from scuba diving to business meetings and more.
In order to reach this key market, the New York office undertakes a range of yearlong initiatives, including consumer shows and dive promotions. The branch also manages all US promotions for the DOT.
And for local residents yearning for a taste of city life, the Big Apple often fits the bill. New York and surrounding areas offer world-class shopping, theatres, museums, and a wealth of cuisine temptations to island visitors.
Moving on to another GIS Spotlight segment, viewers can share the enjoyment of a group of Cayman Islands children who visited New York in the summer. Members of families who were impacted by Hurricane Ivan, these children are still living in temporary housing.
Led by government's Temporary Housing Unit, the travel initiative was funded through public generosity. Fundraisers were held, and donations received from the corporate sector. The end result? The Big Apple's packed agenda saw Cayman's youths watching Broadway shows, visiting Central Park, and enjoying unfamiliar urban sights.
The visit turned into a type of 'summer exchange', for a group of underprivileged New York kids also visited the Cayman Islands. From subways and skyscrapers to beaches and birds, inner-city youths participated in the city's 'Fresh Air Camp.'
Positive attitudes and behaviour meant they were chosen for the Caribbean retreat. GIS Spotlight was right there during their week of fun at attractions such as Boatswain's Beach and Stingray City.
This was the second summer excursion to Cayman by New York youths.
The GIS Spotlight television show airs each Monday on Cayman 27, at 6:30pm, repeating on Thursdays at 7:30pm, on Island 24.
For further information contact: Lennon Christian