Zooming in on Careers
We're keen to help young people recognise career possibilities that exist within the public relations and marketing fields.
—Chief Information Officer Angela Piercy
As part of their commitment to youth education and development GIS Marketing and Communications (GIS) staff headed down to the Chamber of Commerce Career, Education, Training and Jobs Expo on 19 and 20 March.
"We're keen to help young people recognise career possibilities that exist within the public relations and marketing fields," Chief Information Officer Angela Piercy explained.
"As a unit, which is home to so many different public relations and marketing professionals, we feel that we are particularly well positioned to do this.
"We'd like to see more of Cayman's youth gravitating towards PR as a profession," Mrs. Piercy continued. "To encourage this we've taken on summer interns for several years, made numerous career day presentations at local schools and helped the Education Council select marketing and PR scholarship recipients."
Creating an experience for expo attendees, the GIS booth offered visitors a chance to audition for a junior reporter internship. All they had to do was read a pre-drafted script on camera. The videos were then loaded to the GIS website www.gis.ky for viewing.
For a chance to win a Blackberry Curve donated by LIME, guests were also invited to review the unit's website, sign up for GIS twitter feeds and become a GIS Facebook fan. Representatives from each of the unit's sections were also on hand to chat with youngsters about the kinds of career opportunities available at GIS.
"The level of interest was phenomenal," commented GIS Spotlight Host/Producer Heather Hopson who assisted the students with their auditions. "More than 90 kids tried out for the junior reporter post and many others asked about shadowing staff in other departments."
Graphic Designer Lisa Parks added, "For many of the kids this was an eye-opener. They didn't know that marketing and PR offered such varied career possibilities."
"I had no idea GIS existed," said amateur photographer Macon Scott. "The booth was informative and it was great to find an organisation that's all about what I love to do."
Overall Mrs. Piercy believes her unit's expo participation was a resounding success.
"We were able to achieve our youth education and development goal, and in the process, we managed to be cost-effective participants too," she said.
"Our signage and other materials were all designed in-house, and the video footage was prepared by our electronic media section. It was a true team effort and I congratulate everyone concerned for their enthusiasm."
GIS professionals hale from a wide cross-section of the industry, enabling the unit to offer services ranging from communication planning and strategising, to speech writing, editing, media training and Gazette preparation, as well as graphic design, web development, photography and videography.
For more information about careers in marketing and public relations, visit the GIS Marketing and Communications website at www.gis.ky. Visitors still have a chance to win the Blackberry Curve, but must enter before noon on Monday, 29 March.
For further information contact: Kenisha Morgan